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Where Do I Begin?


You have this idea for a nonprofit. It is so needed in your community but it’s all in your head. You know you are missing some questions because you have no idea what to ask. 

So, you plow forward, not sure you are doing the right things. What do you need to know to get clarity on this brilliant idea you want to make a reality?

No matter if you are just starting with an idea or you’ve had your nonprofit for a while, this one-page plan will help you get very clear on what you want your nonprofit to look like. This four-step plan helps you define what your nonprofit is, the problem it solves, the people it serves, and the unique solution it offers. You will also think through your financial stability.

Other Uses for the Plan

This plan can also be used to

  • fill out your government paperwork to start your nonprofit. 
  • talk to donors about your organization.
  • write grant applications when you are ready.

This document will become a core document in your nonprofit.

This free download walks you through the 5 areas you need to think about to get very clear in what your nonprofit is.

  • Your Problem

  • Your Nonprofit
  • Your Niche

  • Your Unique Solution
  • Financial Stability

Hi! I’m Alesha.

The Build a New Nonprofit Framework and the Founder’s Guide came from my experience working on a first-year nonprofit’s Board.  At the time, I had worked in nonprofits for eight years in Administration, Fundraising, and Programs. I knew what it took to run a nonprofit and get funding. 

I knew a good foundation in management and fundraising would pay dividends. My opinion was ignored because the majority wanted to do the shiny things instead of rolling up their sleeves and setting the organization up for success. They spent months on the events hamster wheel.

…But without the foundations and systems in place, without a program for donors and funders to donate to- there was not a lot that could be done to raise money.

They would still have to put together a Strategic Plan to get going. They had wasted a lot of time!

After one year, the organization had barely determined who they were, what they wanted to do, or how they were going to do it.

Even sadder, the nonprofit folded six months after I left. They had not built their infrastructure that led to funding and the Founder was still the funder.

I didn’t want it to happen to another Founder or organization so I set out to answer one question: What infrastructure absolutely needs to be implemented in the first year to get funding from individual donors, companies, and eventually grant funders? 

I then took it a step further after talking to hundreds of Founders. They were overwhelmed by all their to-dos. So, I began helping them prioritize their to-dos and focus on the things that will get them serving people in the fastest way possible. 

And A Founder’s Guide to Building a Nonprofit Without Being the Sole Funder was born.